Pricing is one of those business fundamentals people talk about, but it’s easy to overlook how much it affects your margin. Choosing the right price isn’t just about covering costs or outdoing competitors. The strategy you pick can have a huge impact on your bottom line, both quickly and over months or years. A well-thought-out … Read more
Introduction Pricing gets talked about a lot. Sometimes, though, it’s treated as a set-and-forget thing or just a reaction to what other folks are charging. But, getting your pricing strategy right actually shapes your margins—and margin is a big deal if you want your business to last. So, what do we mean by “margins?” It’s … Read more
So, you’ve been told the company is rolling out a new tool. Maybe it’s a project management app, a different HR system, or a new CRM. Now, everyone’s talking about “change management.” But what does that actually mean, and why does it matter? At its core, change management is just how organizations make shifts without … Read more
Introduction If you’ve scrolled Instagram or TikTok lately, you’ve probably noticed there are a couple types of influencers out there. Some accounts have thousands of followers but still seem pretty approachable. Others rack up followers in the millions and post more polished content. We call the first group micro-influencers and the second macro-influencers. Knowing when … Read more
Why Creative Testing Now Needs to Scale Up A lot has changed with digital marketing and content creation. Teams are producing huge amounts of creative assets for social, web, and ad platforms. The stakes are higher now, because you can’t afford avoidable mistakes or off-brand messaging when your content needs to show up everywhere. Creative … Read more
Why Project Estimation Actually Matters Let’s be honest: most of us have learned the hard way that guessing at numbers is a quick way to lose money. Good project estimation is about more than just predicting costs or timelines. It’s about protecting your margins and making sure surprises don’t eat up your profit. Miss on … Read more